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A Sweet Blog...
From time to time, I write. Or I take pictures. I have started recording videos, more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are completely mine!
I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...
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Rich Honiball
Jan 166 min read
Top Takeaways from NRF 2025 (Because you know you need another recap, right?)
Do you really need another NRF 2025 recap? Probably not. But here’s one anyway, because I’m part "Retail Expert"...
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Rich Honiball
Jan 64 min read
A New Year, A New Perspective: Redefining the Sunday Scaries
It’s the first Sunday of the new year - a time when many are still clinging to their holiday break, gearing up to return to work.
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Rich Honiball
Dec 26, 20243 min read
Today in Retail History: The Flamingo’s Impact on Las Vegas Retail
On December 26, 1946, mobster Benjamin "Bugsy" Siegel opened the Flamingo Hotel and Casino in Las Vegas, changing both the city and retail.
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Rich Honiball
Dec 19, 20244 min read
The Future of Retail: Technology Driven with Humanity at Its Core
These students envision a future of retail in which technology and humanity coexist to create better, more meaningful experiences.
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Rich Honiball
Sep 29, 20244 min read
Embracing Imperfection: Why It's OK to Not Be OK Sometimes (The Sunday Scaries)
I think it’s a sign of health to admit when we aren’t okay. It gives others the permission to do the same. It opens a door...
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Rich Honiball
Sep 9, 20245 min read
Another Episode of the Sunday Scaries: Breaking the Algorithm.
It’s Sunday evening again, but this one feels different. Not in the usual "Sunday Scaries" way...
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Rich Honiball
Aug 26, 20244 min read
Embracing the Sunday Scaries: A Reflection on Anxiety, Family, and Societal Expectations
It’s Sunday again. A familiar sensation settles in as the afternoon sun begins its descent—the Sunday Scaries.
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Rich Honiball
Jun 23, 20243 min read
Top Ten Retail Trends: How Students Believe Retail Will Evolve Over the Next Decade
This is a question that I posed to my students during MKTG 332: Retail and E-Commerce Management at George Mason University this summer.
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Rich Honiball
Jun 12, 20245 min read
Today in Brand History: The Break-Up of William Boeing's Empire
On June 12, 1934, the passage of the Black-McKellar Bill led to the dissolution of William Boeing's empire and birth of Boeing and United
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Rich Honiball
Mar 18, 20247 min read
Today in Brand History: The Genesis of American Express
On March 18, 1850, Henry Wells and William Fargo founded American Express in Buffalo, New York.
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Rich Honiball
Mar 12, 20246 min read
Today in Brand History: The World of Coca Cola Makes An Iconic Move
On March 12th, 1894, Coca-Cola was sold in bottles for the first time in a candy store in Vicksburg, Mississippi.
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Rich Honiball
Mar 9, 20245 min read
Today in Brand History: A Cultural Icon Named Barbie is Born
On March 9th, 1959, the toy industry witnessed a revolution with Barbie's debut at the International Toy Fair in New York City.
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Rich Honiball
Mar 3, 20243 min read
Today in Brand History: AT&T From Innovation to Industry Giant
On March 3, 1885, the incorporation of American Telephone & Telegraph (AT&T) marked not just the creation of a new company but the beginning
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Rich Honiball
Feb 19, 20245 min read
Monday Morning Quarterback: A Huddle with Super Bowl Ads
I am, ready to huddle up and tackle a fresh play on this year's Super Bowl commercials—not rushing my snap judgment but letting it play out.
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Rich Honiball
Feb 19, 20245 min read
Today in Brand History: The Birth of Kellogg's and the Breakfast Cereal Wars
On February 19, 1906, in Battle Creek, Michigan, Will Keith Kellogg created the Battle Creek Toasted Corn Flake Company.
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Rich Honiball
Feb 8, 20244 min read
The A, B, C's of Modern Leadership
the A² + B² + C² Formula, a synergy of six pivotal qualities: Attitude, Agility, Boldness, Benevolence, Curiosity, and Collaboration.
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Rich Honiball
Feb 8, 20245 min read
Today in Brand History: The Founding of William & Mary College
In 1693, a pivotal moment in the annals of American higher education unfolded with the chartering of William & Mary College in Williamsburg.
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Rich Honiball
Jan 30, 20243 min read
Today in Brand History: Sketchpad and Its Legacy in Design and Marketing
Ivan Sutherland's Sketchpad marked a watershed moment in computing history and significantly influenced the fields of marketing and design.
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Rich Honiball
Jan 23, 20246 min read
Today in Brand History: Columbia Records - The Soundtrack of a Century
On January 22, 1889, a milestone in the music industry was marked with the formation of Columbia Phonograph Company (now Columbia...
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Rich Honiball
Jan 21, 20243 min read
Today in Brand History: Celebrating Christian Dior
On January 21st, 1905, Christian Dior was born on the Normandy coast of France.
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