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  • Writer's pictureRich Honiball

Today in Brand History: Google

Google's Initial Home Page
Google's Initial Home Page (photo credit:

Google: From Garage Startup to Global Tech Giant

On September 15, 1997, Larry Page and Sergey Brin, two Ph.D. students at Stanford University, registered the domain name This simple act would mark the beginning of a tech revolution, transforming the way we access and interact with information on the internet. Google, now one of the world's most recognizable brands, has evolved from a garage startup into a global tech giant, reshaping industries and impacting the daily lives of people around the world.

Larry Page and Sergey Brin
Larry Page and Sergey Brin (photo credit:

The Founders. Larry Page and Sergey Brin were both pursuing their Ph.D. degrees in computer science at Stanford when they crossed paths. The duo shared an interest in internet search engines and recognized the limitations of existing systems. Most search engines at the time ranked pages primarily based on the number of times a keyword appeared on a website, leading to less relevant and often spammy results.

Page and Brin believed that a better approach was possible. They conceived a new kind of search engine that would rank web pages based on their relevance and importance, taking into account factors like backlinks and citations. Their idea was grounded in academic research and algorithms, setting them apart from many early dot-com startups driven more by hype than substance.

The Birth of Google. In September 1997, Page and Brin registered the domain name The name "Google" is a play on the mathematical term "googol," which refers to the number 1 followed by 100 zeros. This choice reflected their mission to organize the vast amount of information available on the internet.

Initially, Google operated out of Susan Wojcicki's garage in Menlo Park, California. Wojcicki, who later became the CEO of YouTube, rented her garage to the ambitious students. With a roof over their heads but minimal resources, Page and Brin set out to develop their search engine.

The PageRank Algorithm. One of Google's key innovations was the PageRank algorithm, named after Larry Page. This algorithm revolutionized the way search engines ranked web pages. Instead of solely relying on keyword density, PageRank considered the quality and quantity of links pointing to a page. In essence, it measured a page's importance and relevance within the web's vast network.

PageRank was the secret sauce that made Google's search results superior. It provided users with more accurate and useful information, making Google the go-to search engine for those in the know. The technology behind PageRank soon became the foundation of Google's success.

Google's Early Headquarters
Google's Early Headquarters (photo credit:

Google's journey from a garage startup to a global tech powerhouse was marked by several significant milestones:

1998: Google Incorporation

In September 1998, Larry Page and Sergey Brin officially incorporated Google as a privately-held company. They secured a $100,000 investment from Andy Bechtolsheim, co-founder of Sun Microsystems, which helped them set up their first office in Menlo Park.

1999: Move to Mountain View

With rapidly growing operations, Google moved its headquarters to Mountain View, California. This location would become known as the Googleplex, the central hub of the company's innovation.

2000: AdWords Launch

Google introduced AdWords, its advertising program that would later become a significant source of revenue. AdWords allowed businesses to display targeted ads alongside search results, pioneering the pay-per-click advertising model.

2004: IPO

Google went public in August 2004, using the unconventional Dutch auction process for its initial public offering. The IPO turned Page and Brin into billionaires and provided the company with substantial capital for expansion.

2006: Acquisition of YouTube

Google acquired YouTube for $1.65 billion, a move that would solidify its dominance in online video and lay the foundation for YouTube's explosive growth.

2007: Android OS

Google unveiled the Android operating system, a major player in the smartphone market. Android-powered devices soon became ubiquitous, giving Google a strong foothold in the mobile ecosystem.

2015: Restructuring as Alphabet Inc.

Google underwent a major corporate restructuring, forming Alphabet Inc. as its parent company. This change allowed Google to focus on its core internet-related businesses while other ventures operated under Alphabet's umbrella.

Under the Alphabet umbrella, Google expanded its reach far beyond internet search. The company's "moonshot" projects, pursued through its subsidiary companies like Waymo (self-driving cars) and Verily (life sciences), aim to tackle some of the world's most complex challenges. And no, this blog post was not created using Bard, Google's AI answer to ChatGPT and Claude AI. Just saying...

Google's Impact on the Retail Industry:

Online Shopping Dominance: Google's search engine is often the starting point for consumers when they're looking to make a purchase. Through Google Search, users can find product information, read reviews, and compare prices, making it a crucial platform for e-commerce businesses.

Google Shopping: Google Shopping allows retailers to list their products directly within Google's search results. This feature provides shoppers with images, prices, and links to online stores, streamlining the purchasing process.

Local SEO: Google's search algorithms prioritize local businesses in search results. This has greatly benefited brick-and-mortar retailers by helping them attract nearby customers who search for products or services "near me."

Google Maps: Google Maps provides users with store locations, hours of operation, and directions. It has become an essential tool for both online and offline retailers to drive foot traffic to physical stores.

Advertising Opportunities: Google Ads offers retailers a powerful advertising platform. Retailers can display ads to users who are actively searching for products, making it a cost-effective way to reach potential customers.

Google's Impact on the Marketing Industry:

Pay-Per-Click Advertising: Google Ads popularized the pay-per-click (PPC) advertising model. This revolutionized online advertising by allowing businesses to pay only when users clicked on their ads. It provided a measurable and cost-effective way to reach a specific audience.

Data-Driven Marketing: Google Analytics and other Google marketing tools have enabled marketers to collect and analyze vast amounts of data about user behavior. This data-driven approach has transformed marketing strategies, allowing for more precise targeting and better ROI.

Content Marketing: Google's emphasis on high-quality, relevant content for search engine ranking has driven the growth of content marketing. Marketers create valuable content to attract and engage audiences, aligning with Google's ranking criteria.

Mobile Advertising: With the rise of smartphones, Google developed mobile advertising platforms like AdMob and responsive ad formats. This shift addressed the growing importance of mobile devices in consumers' lives.

Video Advertising: Google owns YouTube, the world's largest video-sharing platform. This acquisition expanded advertising opportunities, allowing marketers to reach audiences through video ads, further diversifying their campaigns.

Voice Search: The increasing use of voice-activated devices like Google Assistant and Google Home has prompted marketers to optimize their content for voice search, creating new opportunities and challenges in the industry.

Google's First Doodle
Google's First Doodle (photo credit:

Now for a bit of fun. Did you know (without "googling it" of course!):

Google's first storage was made from LEGO bricks. In the early days, the founders used LEGO to create a low-cost and expandable housing for the 10 four-gigabyte hard drives they used to test the PageRank algorithm.

Google's homepage is famously minimalistic. It was designed that way for a practical reason. Larry Page and Sergey Brin didn't know HTML very well, so they kept the design simple.

The first-ever Google Doodle was created in 1998. It depicted the Burning Man festival attended by the founders to let users know they were out of the office.

Google Maps was originally created as a tool for dispatching pizza. In 2004, Google acquired a company called Where 2 Technologies, which was building a mapping service for finding local businesses. This acquisition laid the groundwork for Google Maps.

Google's unofficial slogan was "Don't Be Evil." This phrase was included in Google's Code of Conduct and reflected the company's commitment to ethical business practices. While it was removed in 2018, it remains a part of Google's history.


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