Rich Honiball
Today in Brand History: The Genesis of American Express
On March 18, 1850, Henry Wells and William Fargo founded American Express in Buffalo, New York.
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A Sweet Blog...
From time to time, I write. Or I take pictures. I have started recording videos, more to push myself because I am uncomfortable in front of any camera. The views I express are random, subject to change, and though influenced by my experiences and environment, they are completely mine!
I hope you enjoy. Perhaps glean something useful. And as always, I do appreciate feedback. No, seriously, I really do! Most days...
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Rich Honiball
- Mar 3
- 3 min
Today in Brand History: AT&T From Innovation to Industry Giant
On March 3, 1885, the incorporation of American Telephone & Telegraph (AT&T) marked not just the creation of a new company but the beginning
Rich Honiball
- Feb 19
- 5 min
Today in Brand History: The Birth of Kellogg's and the Breakfast Cereal Wars
On February 19, 1906, in Battle Creek, Michigan, Will Keith Kellogg created the Battle Creek Toasted Corn Flake Company.
Rich Honiball
- Feb 8
- 5 min
Today in Brand History: The Founding of William & Mary College
In 1693, a pivotal moment in the annals of American higher education unfolded with the chartering of William & Mary College in Williamsburg.
Rich Honiball
- Jan 30
- 3 min
Today in Brand History: Sketchpad and Its Legacy in Design and Marketing
Ivan Sutherland's Sketchpad marked a watershed moment in computing history and significantly influenced the fields of marketing and design.
Rich Honiball
- Jan 3
- 2 min
Today in Brand History: The Hamilton Electric 500 and the Dawn of an Icon
On January 3rd, 1957, Hamilton Watch Company in Lancaster, Pennsylvania, unveiled the first electric watch, the Hamilton Electric 500.
Rich Honiball
- Jan 2
- 2 min
Today in Brand History: Willis Carrier and the Birth of Cool
On January 2nd, 1906, Willis Carrier received a US patent for the world’s first modern air-conditioning system.
Rich Honiball
- Jan 1
- 5 min
Today in Brand History: HP's Rise in Tech
On January 1, 1939, in a modest garage in Palo Alto, CA, HP began its rise. Hewlett and Packard's venture would evolve into a tech giant.
Rich Honiball
- Dec 31, 2023
- 4 min
2024 - Embracing 'Shivot' as Our New Reality
Shivot [shiv-oht] verb. Originated by a seasoned senior buyer in the retail industry, creatively blending the words "shift" and "pivot."
Rich Honiball
- Nov 23, 2023
- 6 min
Thanksgiving: From a Cause for Gathering to Presidential Proclamations to a Retail Revolution
Thanksgiving, a holiday deeply ingrained in American culture, has a rich and complex history...
Rich Honiball
- Oct 17, 2023
- 3 min
Today in Brand History: RCA Sparks the Radio Revolution
On October 17, 1919, the Radio Corporation of America (RCA) was created as a subsidiary of General Electric. This pivotal moment helped...
Rich Honiball
- Sep 24, 2023
- 5 min
Today in Brand History: KFC
On September 24th, 1952, American fast food restaurant chain Kentucky Fried Chicken (KFC) opened its doors for the first time as a...
Rich Honiball
- Sep 19, 2023
- 3 min
Today in Brand History: Bissell
The Sweeping Success of Bissell: From Carpet Sweepers to Cleaning Empire In 1876, the first carpet sweeper was patented by Melville...
Rich Honiball
- Sep 16, 2023
- 7 min
Today in Brand History: General Motors
General Motors: A Legacy of Innovation and Transformation On September 16, 1908, a visionary carriage-maker by the name of William C....
Rich Honiball
- Sep 8, 2023
- 3 min
Today in Brand History: 3M, Scotch Tape and Innovation
In 1930, 3M (Minnesota Mining and Manufacturing), began marketing its innovative Scotch Tape, the first waterproof, transparent,...
Rich Honiball
- Sep 6, 2023
- 4 min
Today in Brand History: The Piggly Wiggly
On September 6, 1916, a retail revolution was quietly beginning in Memphis, Tennessee. Clarence Saunders, an innovative entrepreneur,...
Rich Honiball
- Sep 4, 2023
- 5 min
Today in Brand History: George Eastman and the Birth of Kodak
On September 4, 1888, inventor George Eastman received a patent for the camera shutter and the trademark for the Kodak name, marking a...
Rich Honiball
- Sep 2, 2023
- 5 min
Today in Brand History: Unilever
On September 2nd, 1929, Unilever was formed through a merger of Margarine Union and Lever Brothers, marking the beginning of a global...
Rich Honiball
- Aug 29, 2023
- 5 min
Today in Brand History: Goodyear Tires
On August 29th, 1898, the Goodyear Tire & Rubber Company was established by the visionary entrepreneur, Frank A. Seiberling. At the age...
Rich Honiball
- Aug 21, 2023
- 4 min
Today in Brand History: The Founding of Oldsmobile
In 1897, Ransom Eli Olds of Lansing, Michigan, founded Olds Motor Works, marking the inception of a brand that would eventually become...
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