Rich Honiball

Throughout my career, I’ve been blessed with mentors who have invested time in me, and somehow, I have been smart enough to listen. I pride myself on learning from others, many of those around me that may not even think that they are teaching me. In the closing days of 2018, the most valuable lessons I learned were from my daughter, and a hand full of “elves.” A few weeks ago, my daughter was assigned a project on “sustainability”. Part of the is project required her to co

pur·pose (pûr'ps) n. 1. The reason for which something is done or created or for which something exists. 2. A result or effect that is intended or desired; an intention. I’ve lost count as to how many “P’s” there are now in marketing & branding. . .five, nine, fourteen? The number can be debated, but regardless of how many exist, I would advocate that one of the most important “P’s” to consider with today’s evolving consumer is PURPOSE. In a rising sea of sameness, successf

We are living in a new economic reality where companies, once thought to be untouchable are faltering at a record pace while new concepts take their place. Where once secure positions are disappearing while new opportunities are being created. Where jobs are lost as companies shift strategies in order to compete or survive. Where people are availing themselves to freelancing and utilizing the "sharing economy" to develop multiple streams of income, rather than depend on one.