Does Your Brand Have A Purpose & Can It Can Inspire Innovation?
pur·pose (pûr'ps) n. 1. The reason for which something is done or created or for which something exists. 2. A result or effect that is intended or desired; an intention. I’ve lost count as to how many “P’s” there are now in marketing & branding. . .five, nine, fourteen? The number can be debated, but regardless of how many exist, I would advocate that one of the most important “P’s” to consider with today’s evolving consumer is PURPOSE. In a rising sea of sameness, successf